Self-Service UX: Integrate All Order Tracking Info and Events
Self-Service UX: Integrate All Order Tracking Info and Events
Our usability testing reveals that the most sought-after self-service feature is order tracking — but the experience is often poor on 3rd-party tracking sites. Yet, 56% of e-commerce sites don't integrate tracking information on their own site.
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Self-Service UX: Integrate All Order Tracking Info and Events Within the E-Commerce Site Itself (56% Don't) – Articles – Baymard Institute
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Case study: Why is online order tracking so important for an e-commerce business?, by Manuj Gosain
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